Why School Based Expos Work
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WA Coodanup Students wth CaptionABBTF employs a wide ranging strategy in terms of attracting youth to our magnificent trade and industry. One of those mediums is attending Careers Expos.

There are different types of career expos:

  • Major public career expos like the Skills West expo coming up in September at the Perth Convention Centre, will see some 17,000 through the door over three to four days. Many of which are school students, parents and the public in general. They are an excellent marketing medium and will encompass a bricklaying Try-a-Trade, supported by key industry stakeholders.
  • Then there are Community Based Careers Expos such as The Kalamunda Careers expo or the Midwest Careers Expo in Geraldton which is to be held at Durack TAFE campus next month. We tend to also build in a try a trade however numbers are smaller depending on the town or location they are being held.
  • We also attend school based expos such as the one we attended last month at St Norbert’s College of around 100 students. Some are during school hours and some are after hours (this enables students to bring their parents).

However the new emerging school based expo that is growing in popularity and results are Careers Speed Dating Expos. Industry people set up at tables within a library or common area and then students are brought in and are generally given a specific time period to sit and talk with Industry representatives about their career options.

As the attached article indicates Coodanup students’ speed into their future careers, ABBTF supports this model as it gives us quality time to deliver the message with groups of students contemplating vocations and further courses of study.

It is also an effective use of our resources as we can see as many as 100 students in a quality forum in around two hours.

We look forward to attending more of these events in the future, particularly with the assistance of Jenny Moutou of the Beacon Foundation.

Dean Pearson
WA Manager

 

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